Maestra Music is seeking a Director of Marketing and Communications, a full-time
position within the organization. The Director of Marketing and Communications is
responsible for the planning, development, and implementation of all the
Organization’s internal and external marketing strategies, communications, and
public relations activities. As a member of the senior staff, the Director of Marketing
and Communications will be involved in organization-wide strategic and business
planning, evaluation, and professional development initiatives. The position reports
to the Founder.
To Apply: Please send resumé and cover letter to [email protected] and write
DIRECTOR OF MARKETING AND COMMUNICATIONS APPLICATION in the email’s subject.
Applications are due by 6 pm ET on Friday, May 31st.
DUTIES and RESPONSIBILITIES include but are not limited to:
Strategy and Management
- Lead development and implementation of the Organization’s Marketing
and Communications Plan and ensure adherence to the goals and
brand outlined therein. - Ensure that evaluation systems are in place related to these goals and
objectives and report progress to the Founder and Board of Directors. - Establish and maintain professional standards and tone of the
Organization’s external-facing communications, including proofreading
and approving text, utilizing brand book, and maintaining style guide. - Work with the Treasurer to develop annual budgets for Marketing and
Communications and monitor progress, assure adherence, and evaluate
performance. - Work closely with Program staff to design and implement
communications strategies and effective messaging for organizational
and project-specific goals, including RISE Theatre. - Assist our Program staff in ensuring our communications are culturally
competent and reach diverse audiences. - Nurture and manage some external partnerships that support
organizational marketing and fundraising goals. - Support Development and Operations with the upkeep and integration
of data related to Maestra constituents.
Brand Management
- Develop, implement, and evaluate an annual Marketing and
Communications Plan that includes social media, print and digital
content, and email marketing for both Maestra Music and RISE Theatre. - Ensure that brand identity, messaging and marketing, and communications strategy are infused in all organizational efforts (programming, development, network support).
- Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation.
Content Strategy and Management
- Oversee the development, design, and distribution of high-quality print
and electronic collateral including but not limited to annual reports,
brochures, one-sheets, and newsletters. - Lead the strategy and generation of engaging digital content for the
Organization’s websites, social media, and email channels that leads to
measurable action. - Work with external contractors including but not limited to graphic
designers, writers, copy editors, photographers, videographers, and
video editors; oversee the conception, project management, and
internal approval process for all materials produced by external
contractors.
Press and Public Relations
- Identify trends and monitor current events and influencers to anticipate
opportunities for the Organization to engage in and/or lead the
conversation on equity (especially re: gender and race) in musical
theater - Guide the strategy on press outreach, including messaging in press
releases, creation of press kits and materials, interview preparation, and
responses to media requests. - Develop and/or maximize close partnerships with members of the
media.
Fundraising and Outreach
- Assist development staff with fundraising appeals and events.
- Occasionally edit grant proposals.
- Occasionally represent the Organization at public events.
SKILLS AND QUALIFICATIONS
- At least five years of professional experience, including leading the communications, marketing, social media, and public relations activities of a high-growth organization.
- Bachelor’s degree required, area of study preferred in the areas of communications and marketing-related field (e.g. marketing, management, advertising, journalism, and/or communications)
- Demonstrated skills, knowledge, and experience in the successful
development and execution of marketing campaigns, communications, and
public relations activities. - Strong creative, strategic, analytical, organizational, and personal skills, with
the experience of managing multiple projects at a time. - Experience overseeing the design and production of online and print collateral
and publications. - Excellent writing and editing skills with great attention to accuracy and detail.
- Strong communication skills, both oral and written
- Experience developing and implementing successful social marketing
strategies. - Proven track record in developing a broad spectrum of proactive media
relations campaigns and demonstrated ability to communicate effectively to
diverse audiences. - Interest in, commitment to, and professional relationships within the musical
theater industry, especially in New York City. - Computer literacy in Microsoft Office required – Adobe Design Suite experience
preferred. - Commitment to working with shared leadership and in cross-functional
teams. - Excellent people skills, with experience collaborating in a multi-disciplinary,
diverse, and dynamic team. - Flexible and a self-starter; able to manage multiple concurrent projects while
also being highly detail-oriented with attention to quality. - Demonstrated resourcefulness in setting priorities, proposing new ways of
creating efficiencies, and guiding investment in people and systems. - Personal qualities of integrity, credibility, and a commitment to the
Organization’s mission, especially concerning DEIA.
TERMS
Salary range between $60k – $70k annually plus health benefits
The position is located in New York City and will be both in-person and virtual.
Ideal Start Date: July 1st, 2024
Maestra Music provides equal employment opportunities (EEO) to all employees and
applicants for employment without regard to race, creed, color, ethnicity, national
origin, religion, sex, sexual orientation, gender expression, age, height, weight,
physical or mental ability, veteran status, military obligations, or marital status.
ABOUT MAESTRA MUSIC
Maestra Music, Inc. is a 501(c)3 organization based in New York that provides
support, visibility, and community to the women and nonbinary people who make the
music in the musical theater industry. Maestra envisions a world in which women
and nonbinary people have equitable access, visibility, and creative impact in the musical theater industry. These musicians are historically and consistently under-represented in musical theatre. By delivering on our mission, we will be a catalyst and driving force to help achieve gender equity in our business.